David Barrett’s One Shining Moment and AT&T’s Lily ham it up with NCAA Stars—Past and Present—in March Madness Ad Blitz


One Shining Moment, incorporates the tournament’s iconic theme song—the first time a brand has received permission to do so from its writer, David Barrett—to convey the power of the games’ ability to bring fans together for memorable moments through the brand’s 5G network.

Watch Lily and AT&T Celebrate March Madness with One Shining Moment